Legal

Privacy Policy

Last updated: 4 November 2026

This policy explains how Understrand (“we”, “us”) collects, uses and protects your personal information when you visit understrand.com, get in touch with us or book onto one of our courses. We are committed to handling your information carefully and in line with UK data protection law, including the UK GDPR and the Data Protection Act 2018.

Who we are

Understrand provides creative education for hair professionals. For the purposes of data protection law, Understrand is the controller of the personal information described in this policy. You can contact us about anything in this policy at admin@understrand.com.

What information we collect

Details you give us through our contact form or by email, such as your name, email address and the content of your message.
Details you give us when you enquire about or sign up for a course, including through Gumroad, such as your name, email address and payment confirmation (we never see your full card details), plus anything you choose to share about your experience.
Basic technical information that our website host collects automatically to keep the site running securely, such as your IP address and browser type.

How we use your information

To reply to your messages and enquiries.
To manage course bookings and send you information you need about a course you have booked.
To keep our website secure and working properly.
To send you news about future courses, but only if you have asked us to. You can unsubscribe at any time.

We rely on your consent, our legitimate interest in responding to enquiries and running our business, and, where you book a course, the need to fulfil our agreement with you. We never sell your personal information.

Who we share it with

We only share your information with trusted service providers who help us run Understrand, such as our website host (Webflow), our email provider, Google (for website analytics, only if you accept cookies) and Gumroad, which we use to take course sign-ups and payments. When you sign up through Gumroad, you are on Gumroad's own website and it handles your details, including any cookies, under its own privacy policy. These providers may store data outside the UK, including in the United States. Where this happens, appropriate safeguards are in place to protect your information. We may also share information if we are required to by law.

How long we keep it

We keep your information only for as long as we need it for the purposes above, or as required by law. Contact form messages are deleted once they are no longer needed to deal with your enquiry.

Cookies

With your permission, we use Google Analytics to understand how people find and use our website, such as which pages are visited and how many enquiries we receive. Google Analytics sets cookies (named _ga) that last up to two years. It only runs if you click Accept on our cookie banner. If you click Decline, no analytics cookies are set. We also remember your choice in your browser so we don't ask again on every visit. You can change your mind at any time using the Cookie settings link at the bottom of every page.

Your rights

You have the right to ask for a copy of the information we hold about you, to ask us to correct or delete it, to object to or restrict how we use it, and to withdraw your consent at any time. To make a request, email admin@understrand.com. If you are unhappy with how we have handled your information, you can complain to the Information Commissioner’s Office (ICO) at ico.org.uk.

Changes to this policy

We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated.